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You Are Here: Home - Newsletters - "Organized For A Living" - Article
Most people confuse a press release with a sales LETTER. In fact, a press release is not a sales letter, but rather a brief letter announcing something newsworthy that can be distributed to various media outlets. It is important to distinguish between a sales letter and a press release because if your press release sounds like a sales letter, it will easily find its way into the waste paper basket. It needs to INFORM people, not sell them something. IT'S WORTH IT Most small business operators think that press releases are for major corporations, but nothing could be further from the truth. Writing a press release about your company could generate hundreds or even thousands of subscribers in a short period of time. Furthermore, it does not require a lot of money but rather your TIME. GETTING DOWN TO BASICS Media outlets are bombarded with information about products and services, so it is important that you make your press release stand out. A press release should not tell the whole story. You should only provide enough information to peak the curiosity of the media contact to CALL you. THE LAYOUT Your press release should be a maximum of two pages, double-spaced, one side of the paper, 8 1/2 x 11 inches only. In the upper left corner of the first page, you would write "For Immediate Release" or "Release on such-and-such date." The reason for using the second method is if your information has a TIME constraint. If your offer pertains to Valentine's Day then your release will be useless afterward. Putting a specific date lets the editor know that there is an urgency to publish the release. The next item that should appear in your press release is the CONTACT information (name, phone number, and email address). GRAB YOUR READER'S ATTENTION It is important to have a tantalizing HEADLINE to initially “grab” the reader. Your headline can make the difference between the media contact reading your press release with enthusiasm or your release finding its way into the garbage. Make sure you spend most of your time on creating a dynamic headline! BE CONCISE Your next opening paragraph should answer the following, Who, What, Where, When and Why. You should get to the POINT immediately. Do not use jargon or words only the makers of Webster's dictionary would understand. Keep your sentences short and make sure that there are no spelling errors. The first line of the body commonly contains the location of the company. SAMPLE PRESS RELEASE New Ezine Teaches Anyone The Royal Road To Romance Toronto, Canada -– Elizabeth Taylor, Larry King and Zsa Zsa Gabor are not the only ones that have problems with relationships. The average person such as the local dentist or the accountant down the street all need to work on their relationship by adding a little bit of romance to their life. "Many people have strengthened and even saved their relationship by incorporating a little more romance into their life," says Gauher Chaudhry, who has helped a vast array of people improve their relationship by providing simple tips. "We get so caught up in everyday things that we forget to work on the important things such as spending valuable time with our mates. You have to be romantic with your partner to help keep it exciting. Most people let their relationship slowly die and then they wonder what happened?" Subscribers to Creative Romance Weekly will learn: 1) The 4 steps anyone can take for a healthier relationship 2) How to stay in-love 3) How to be sensitive 4) 5 mistakes to avoid in a relationship For more information, visit the web site at www.createromance.com or email at romance@createromance.com. GET THE BIGGEST BANG FOR YOUR BUCK Do not underestimate the potential of press releases. You should ensure that your press release requires little editing so it can be easily inserted into a newspaper or magazine. In addition, TARGET your press release to the editors who will have an interest in what you are announcing. After writing your first draft, you may realize that you may need to cut down your press release. Every word counts so make sure that you use STRONG WORDS and relevant information. A LARGE PAYOFF Take the time out to write a press release for your product or service. All you need is for ONE media person to contact you for tons of free publicity that otherwise could have cost you thousands of dollars. GETTING YOUR PRESS RELEASE DISTRIBUTED The following sites will distribute your press release FREE of charge:
GET THE WORD OUT The following larger services will distribute your press release for a FEE:
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. You may visit his website at www.ezmoneywithezines.com. Would you like to reprint this article in your publication -- or distribute it to a wider audience? Click here for reprinting instructions. Want to receive these kind of articles via e-mail each month? Sign up for a free newsletter subscription. Click here to return to "Organized For A Living" -- November 2000...
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