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Frequently Asked Questions About Advertising Online

Q: WHAT IS YOUR WEBSITE ALL ABOUT?

A: We have tried to create a web-based "one-stop-shop" bringing together everything that a person or business could need to get ORGANIZED -- including do-it-yourself products, referrals to organizing professionals, tons of free information, and links to organizing-related websites. We also have a tremendous number of resources to help professional organizers (and other entrepreneurs) be better BUSINESS people.

Q: WHO IS YOUR TARGET AUDIENCE?

A: We market to two distinct audiences: 1) DISORGANIZED people who need help managing their time better, controlling the clutter in their lives, and taming the stacks and piles of paper. 2) We also work directly with organizers ORGANIZERS who want to either get started in the industry or grow their existing businesses. We have set up our advertising program so that your products and services may be seen by both groups -- or targeted to one specific audience -- whatever best meets your marketing needs.

Q: WHO SHOULD ADVERTISE ON YOUR SITE?

A: Anyone who offers a product or service that saves time, corrals clutter, helps people be more productive, and makes life EASIER -- either at work or at home. We also welcome companies that offer innovative business development solutions for ENTREPRENEURS -- both Professional Organizer and other business owners who visit our site looking for tools that will help them be more effective.

Q: HOW DO YOU PROMOTE YOUR WEBSITE?

A: We work hard to actively promote www.OnlineOrganizing.com, so that your advertising has the best chance of being seen by your target audience. We belong to a number of different web RINGS and online listing services, we publish articles throughout the internet and in print publications, and we partner with several of major corporations to be included as a part of their company website. We pay for advertising in key spots around the web -- as well as PLACEMENT through the major search engines, and we rank very high with engines like Google and Yahoo. We also have set up cross links with a variety of related websites that send us visitors on a daily basis. And we have a very loyal SUBSCRIBER base for our online newsletters -- who come back to our site each month for new content and features. Finally, we market offline, through radio interviews, mention in national magazines and newspapers, and even television spots. You may contact us for our current TRAFFIC statistics.

Q: HOW DO YOU STAY IN TOUCH WITH YOUR VISITORS?

A: We send out three monthly E-MAILS -- one includes the latest "Organized For A Living" newsletter, one that other highlights the current "Get Organized" newsletter, and one that informs visitors of any new features added to our site. All include a description of our monthly "feature" items, and a list of upcoming organizing events. And each option includes an advertising element -- which will allow you to put your company's products and services in front of a receptive audience. You may contact us for a current SUBSCRIPTION count.

Q: WHERE WILL MY AD BE PLACED?

A: We include advertising on the right border of each of our webpages -- so you may have your ad included on ANY page on our site. This allows us to place your link in a prominent spot -- just in line with the content of that page -- where all visitors can see it. You may post either a TEXT link or a GRAPHIC button (usually your logo or a picture of a product) on any individual page in our website. That link will connect directly to your website, sending visitors straight to whatever page is most appropriate.

Q: HOW DOES YOUR RESOURCE DIRECTORY WORK?

A: Our resource directory is broken up into logical categories ("storage solutions," "time-saving services," "paper management," etc.) to help visitors find the products and services they need. Only companies that have NATIONAL or regional coverage may post a FREE web link in our directory in order to generate more traffic to their own sites. However, any company -- local or national -- may purchase a "premium" link in our resource directory.

Q: WHAT ARE YOUR PREMIUM LINKS?

A: Advertiser links are normally listed in the order in which the advertiser signed up with www.OnlineOrganizing.com. But in any section of our website, you may pay a little bit extra to have your link bumped to the TOP of the advertiser's list for that page -- in the resource directory, you are paying to be listed at the top of your CATEGORY. This is a one-time payment, but another advertiser may pay for a premium link after yours -- in that case, your link will slide down one notch and that advertiser will be placed in the first spot. However, you may reclaim your top link at any time by simply re-registering and paying for your premium spot again.

Q: HOW ELSE CAN I GET MY WEBSITE NOTICED?

A: Each month, we vote on monthly "Organizing Webbie" award winners -- websites that are particularly helpful, entertaining, or informative. As a member of our network, you are ELIGIBLE to be selected as a "Organizing Webbie" award winner.

Q: CAN I SUBMIT CONTENT TO YOUR SITE?

A: Absolutely! As an advertiser, you get first PRIORITY for submitting an article on either an organizing or business development topic to our monthly newsletters. You may also submit a tip sheet or checklist to our "Organizers Toolbox". With either submission, will also include an e-mail or web LINK back to your site in your by-line.

Q: WHAT OTHER ADVERTISING OPTIONS DO YOU HAVE?

A: You may take a look at all of our standard advertising options -- but if you don't see what you're looking for, we're happy to discuss any customized advertising options you can think of. We are especially pleased to create CUSTOMIZED pages on our site -- sponsored by your company and containing your contact info -- that will educate, entertain, and entice our customers. Do you have an interesting piece of content (a report, review, or instructional item) -- or an interactive component (like a scheduling program or Feng Shui planner) that you wish to include in our site? Just contact us and we can work out all of the details.

Q: WHAT ABOUT ONLINE ORGANIZING "EVENTS"?

A: We host and participate in a variety of online events -- including EXPOS, contests, panel discussions, workshops, and other activities -- that draw large crowds of targeted visitors. You may be a part of these events -- as an advertiser, panelist, or even by providing a free gift for a CONTEST winner. As an advertiser, we will notify you when these opportunities become available.

Q: HOW WILL YOU KEEP ME INFORMED?

A: Once you sign up with us, we will send you a monthly e-mail outlining the various advertising OPPORTUNITIES that will be arising in the coming months. You can select the ones that interest you and submit your information right through our website.

Q: DO YOU HAVE AN AFFILIATE PROGRAM AS WELL?

A: Absolutely! We will provide you with both a graphic and a text link to www.OnlineOrganizing.com that you can place on your website. Every time someone follows that link back to our website, our database keeps track of any purchases made during his or her visit. As an affiliate partner you will be paid a 5% COMMISSION on any sales you bring us. You will receive a check every quarter for your percentage. We can also provide you with "organizing related" CONTENT for your site, and will send you regular updates of new products and special discounts we are offering. Remember, the more heavily you promote www.OnlineOrganizing.com on your site, the more potential sales you generate!

Q: HOW DO I SIGN UP?

A: Just complete the registration form, send us your graphics and product or service descriptions, and we will start PROMOTING your company online!

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