Blog: Healthy Wealthy Organizers
Is Your Niche Hot or Not?
I'm just finishing up a 4 part teleclass with Kendall Summerhawk and her husband and business partner, Richard Shapio, called Niche Breakthrough Secrets - and I just wanted to share with you this amazing experience.
Even if you think you've identified your niche, Kendall recommends revisiting and revamping your niche once a year. Since the beginning of this year when I decided to move away from one on one organizing and reach out to a broader audience on the Internet, I've been struggling with a way to combine my love of health and fitness, my passion for helping women entrepreneurs, and my own journey through mid life. So far I was getting a lot of head scratching and puzzled looks when I tried to describe what I wanted to do.
Within the first 60 minutes of the first call, I had my first "AHA" moment and by the end of the second call I had not only crystallized my niche in a very simple way that was EASY to communicate, but had crafted a marketing message and a 4 step signature system for my service! It flowed so smoothly I couldn't believe it.
The 5 questions you need to answer to find out if your niche is HOT or NOT (this is really important if you're going to attract the kind of clients who say yes! to what you offer right away:
1. Is your niche big enough to be viable?
2. Are you flowing upstream or downstream within the culture of your niche? That is, are you asking them to make decisions that are out of line with what the believe within the culture of their profession.
3. How highly do the people within your niche rank solving their problems?
4. Do the people within your niche have a history of investing in things of a similar nature to what you offer?
5. Do you love working with them?
I highly recommend this 4 part teleseries. It is affordably priced and loaded with value. In this economy you can't afford not to know exactly WHO to market to and where to find them!
Visit: www.nichebreakthroughsecrets.com or www.kendallsummerhawk.com to find out more.
posted on: 4/21/2010 1:57:52 PM by Robin Stephens
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Healthy Wealthy Organizers
by Robin Stephens
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Hello, I'm Robin Stephens -
your "M"power coach! The "M" stands for Mind -
because that's where all change begins!
I'm a professional organizer, certified
personal trainer and lifestyle management coach.
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