Blog: Healthy Wealthy Organizers
One of the best investments I made several years ago was a CD/workbook home study product called Website Wisdom by 7 figure marketing coach Kendall Summerhawk. At that time I had already created 2 websites, neither of which were very successful. I went through 4 web designers and at least that many virtual assistants - none of whom seemed to understand my vision for my site. Although I spent a lot of time, money and trial and error I learned some important lessons on creating a website that gets noticed.
Here are my 5 takeaways from website lessons learned:
1. Be ultra clear on your niche before you start building your site. Marketing to everyone is marketing to no one. Understanding who it is you want to serve and what you are going to offer them will make designing your site and writing the copy much clearer.
2. Always give prospects a free taste. This can be in the form of a free report, audio interview, lesson or ebook. Prospective clients can't purchase from you if they don't know, like, and trust you. The first step in this process is giving them a sample of you! And please make sure your freebie is absolutely the best quality. This is a first impression - make it a great one.
3. Include a blog page on your site, or better yet, create a blog website (Wordpress is a good one). Blogs are beloved by search engines and having one will dramatically increase your exposure on the web - quickly and easily. Blog often to showcase your expertise.
4. Write your own copy. Unless you know a great copywriter. Nobody knows who you are and what you do better than you do. Your voice must come across powerfully on every page. The best way to do this is to write it yourself. There are simple templates out there to help you set up your pages quickly and easily.
5. Spend time on your "About Me" page. We tend to focus more of our time and attention on the home and coaching or services page because that's where the money is. But learning about who you are is an important part of the know-like-trust marketing process. That said, you don't have to write a War and Peace length autobiography, but be sure the About Me page is crafted as carefully as any other page on your website - it's important!
posted on: 7/5/2010 1:59:55 PM by Robin Stephens
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Healthy Wealthy Organizers
by Robin Stephens
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Hello, I'm Robin Stephens - your "M"power coach! The "M" stands for Mind - because that's where all change begins! I'm a professional organizer, certified personal trainer and lifestyle management coach. Welcome to YourLifeinOrder.com - Lifestyle Fitness for Sassy, Seasoned Women professionals and business owners. Is your life healthy, wealthy and organized? A healthy body MEANS business! A healthy home environment supports and strengthens you. Purposeful goals encourage you to live with passion and balance - in your professional and personal life. Visit me at www.yourlifeinorder.com for your free Success kit! Get free resources and tips on how to reclaim, release, and renew your body, mind, spirit and your environment. Make yourself the focal point and shine like the diamond you are with radiant health, energy, and passion! www.yourlifeinorder.com Contact me at [email protected]@gmail.com/[email protected] or call 206-473-7697.
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