Have you ever had a client balk at your prices? It happens to all of us, and it's a good lesson in eloquently and efficiently explaining the value of your services. That being said, you'll still have some potential clients who simply can't afford you right now, and they need another option to learn organizing skills at a lower price point. This is a great opportunity for you to introduce a new product or service that will produce additional revenue streams. Here are a few ideas to get you started.
Sell a "Do-It-Yourself" Package
If you're a "hands-on organizing only" professional organizer for example, consider creating a new service that consists of an in-depth needs assessment and a detailed action plan. That way, the client can work on the organizing project herself, on her own time, paying a flat-rate price that's more affordable than hands-on services. (But be sure to price it high enough to cover your drive time, the actual needs assessment, and the time to create the action plan and any phone follow-up.)
Consider Phone or Email Consulting
You may be able to offer this at a lower hourly or package rate than hands-on organizing because there's no drive time involved. Be sure to define up front how many hours are involved, when you'll be available for calls, and how payment will be handled.
Write a Book, Pamphlet, or Articles
It's nice to have a truly inexpensive option to give potential clients. Instead of closing the door on a hands-on organizing sale, open a window and make a book sale. It's still income, and perhaps customers will be so impressed that they'll call you back when they have the money to afford your services. This is an especially great idea if you have a choice client or niche. There are a million books on general organizing, but if you can share specialized tips (such as how to help senior citizens organize their paperwork, or how to organize a school classroom), you'll have an easy audience! You can sell actual books or booklets or downloadable e-books.
Create An Audio CD or DVD
If you have a pleasant voice, why not put it to use creating and selling an audio CD? Pick a topic and share your organizing process and favorite tips. If you're comfortable in front of a video camera, go one step further and produce a video, so you can actually show customers how to get organized. (Just remember that neatness counts. Invest in quality when you produce your products.)
Offer Workshops Or Teleclasses
People will be able to gain organizing skills in a group setting at an affordable cost. My Girls' Night Out Organizing Workshop kit can help you set up this new revenue stream in a snap! Click Here to learn more. It's also a great way to increase awareness of your services and build your database of potential clients. (And this is a perfect time to sell your books, pamphlets, audio CDs, and DVDs.)
Offer Organizing Teleclasses
You can set up a free conference call "bridgeline" at www.freeconference.com. What a great way to highlight your expertise!
Consider Some Pro Bono Work
Volunteering for a great cause brings good karma! It's also a wonderful way to get your name and face in front of local charities, and if you spin it right, you might be able to get some awesome PR in your local paper or on the evening news. At the very least, ask for a written testimonial and take before and after photos. Just remember to set a limit on the amount of pro bono work you offer each year so you don't get burnt out.
I hope this has inspired you to introduce some new "products" at a variety of price points. Drop me a line and share your success stories!
Sara Pedersen — AKA The Marketing Fairy — is a small business marketing specialist based in St Paul, Minnesota. She invites you to visit her website to learn about her Facebook for Small Business Owners How-To Guide, Purposeful Website Planning How-To Guide, Publicity Rocks! How-To Guide, and 50 Bright Ideas to Marketing Your Small Business Tip Sheet. You can also sign up for her FREE "Marketing Made Easy" e-newsletter and find helpful how-to articles at www.themarketingfairy.com.
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