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     I Want To Do An Ezine -- Part Two

Now that you have your ezine named, designed, formatted and ready to go, who do you send it to?? To get subscribers, you need to promote your new ezine. There are several ways to do this that are effective and FREE. However, some of these methods take a lot of time, so what you want to do is work out a system and get on a regular schedule to save time.

You will need a few subscribers before you can participate in ad swaps. Ad swapping is simply running ANOTHER publisher's ad in your ezine and in return he/she will run your ad in their ezine. Most publishers will participate in ad swaps, however there are a few that are quite fussy about the number of subscribers you have. In my experience, I have only run a cross a few who will not swap with the smaller ezines. To find fellow publishers to swap with, you can read other ezines. The publisher will very often have his swap request in his ezine. To find more publishers, simply go to google.com or your favorite search engine and do a search for ad swaps.

This has to be one of the most powerful methods of promoting yourself and your ezine. Writing quality articles gets you established as an AUTHORITY and people will begin to trust you and believe in what you say. Do not abuse this trust! Publishers and webmasters all over the web will publish your articles and you will begin making a name for yourself. There are a few things to remember when writing an article:
  • Do not make the article a SALES letter. You want to provide helpful, real information that the reader can actually use. You can put your business info in the resource box at the end of the article.

  • Provide the LINKS to websites and email so the reader can go directly to the resource and utilize it and the instructions you provided.

  • Add your own personal experiences where applicable. People are interested and do benefit from others who have "Been There, Done That"! ;-)

  • Provide basic, real information that can be easily UNDERSTOOD and utilized. People are not interested in big college words, they want useful information!
Follow these guidelines and you should be able to write quality, helpful, publishable articles.

This is not the most power-packed method, but for a few minutes work each day it does bring in some subscribers. Subscribe to some lists, set up a system for sending out announcements, and go for it. I have a CUSTOMIZED announcement for each list saved in a folder on my desktop ready to just click and send. I also keep note of the date each announcement is to be sent so I know exactly which ones go out on which day. Each day it takes me about 5 minutes to send out my announcements. Get started with these lists:

Those of you who know me, know that I am a big believer in online networking as an effective method of promotion. I enjoy it for other reasons as well, such as meeting new people and making friends, but that is the icing on the cake! Participating in message boards and discussion lists gives you a chance to make yourself known as an expert in your field and also to build your REPUTATION. Give advice, help, and SUPPORT -- and share your experiences whenever the opportunity arises. This will draw people to you and get them to subscribe to you ezine. There are a few things to remember when getting involved in boards and groups.
  • Always follow the RULES and guidelines when posting.

  • Never insult people or put them down. This is flaming!

  • Do not SPAM.

  • Help others when you get the chance.

  • Make sure you have an effective SIGNATURE tag. This is how you promote your ezine.

  • Give of yourself and get involved with the people.

  • Relax, enjoy and have a good time!

Another effective way of promoting your ezine/business is by getting involved in JOINT ventures with other publishers. This would include things like:
  • ad swapping (discussed earlier)
  • sharing your subscriber thank you page
  • promoting each other in your welcome letter
Efforts like these have proven to be very effective in gaining subscribers. I participate in each and everyone of these methods and am very satisfied with them. This is just to give you an idea of all the different and varied ways you can promote your ezine by working with -- not against, your fellow publishers!

I hope this has given you some USEFUL information and have helped you. Good luck and much success to you!


Terri Seymour and her husband Terry offer a no-cost, non-MLM home business opportunity. They also strive to help you build a successful business. Take advantage of the gifts, resources and more provided for your home and business at www.seymourproducts.com or sign up for their free e-course at .

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