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     Avoid Getting Ripped Off


If you are looking at ways to increase internet traffic to your business, there are many things you can do. Here are 10 tips to avoid getting ripped off by the mounting army of web traffic EXPERTS. Most of them will just take your money and waste your time.
DON'T PAY IF YOU DON'T HAVE TO

Unless you are particularly lazy or have plenty of money to waste, do not pay for information that is easily available FREE of charge. A good place to find free web traffic information is www.searchengines.com/optimization/.
ESTABLISH A BASELINE

Explore all avenues of free information and free search engine submission before you start spending money. If you do this you will have a "BENCHMARK" of statistics against which you can measure the results of the techniques and information you pay for. Also, implement just one change at a time and monitor your statistics for a few days before making further changes.
STICK WITH WHAT WORKS

If you do something that increases your "hits" and the traffic coming to your site, do MORE of it. If you do something that decreases your hits and traffic, STOP doing it. This demonstrates the advantage of keeping a journal of everything you do.
GET THE FACTS

The more you learn to do for yourself, the less you will have to rely on others to do for you -- and the more difficult it will be for others to trick you! There is no more powerful weapon than EDUCATION. Read books and search the internet for the information you need. A good place to start is to teach yourself HTML (hyper text mark up language). Your education and thirst for knowledge will save you money.
WHEN IT SEEMS TOO GOOD TO BE TRUE…

Do not, under any circumstances, be gullible enough to believe any of the promises made by persons professing to know how to "drive" traffic through your site. What is promised often does not equal what is delivered. Read past the "HYPE" to get to the truth.
DON'T TAKE THEIR WORD FOR IT

Check out the CREDENTIALS of all the self-appointed "experts," "gurus," "mentors" and "web professors." If they have the letters PhD after their name, understand that it probably stands for "piled high and deep." If you find somebody that you think you can trust, ask for some trade REFERENCES before you buy their wares. Use them.
PAY ATTENTION TO THE BOTTOM LINE

Before entering your credit card details into that secure server, remember what you had to do to EARN the money you are spending. You can spend every cent you have trying to get traffic to your site. There are thousands of schemes and plans. All of them profess to be the ultimate fix. Remember also how difficult it is to lower that credit card balance when the statement arrives.
FOLLOW YOUR GUT

This is good general advice for anything. If it looks like a duck, quacks like a duck and has webbed feet, chances are... it really is a duck! Trust your INSTINCTS. Saying no thank you when you are suspicious of something can save you time, money and grief.
ASK FOR HELP WHERE YOU CAN TRUST IT

Ask friends to review your website and get them to give you an honest APPRAISAL of it. Any negative comments are good because they will show you where you need to improve. Being "too close" to a project can often blind you from the obvious.
LET YOUR SITE SPEAK FOR ITSELF

A clean, uncluttered site offering quality information will attract some traffic by virtue of its own inherent VALUE. Conversely, a useless, inaccurate, cluttered site can have thousands of dollars spent on it and it will never retain traffic. You want people to keep coming back, don't you? Quality CONTENT is king!

 

GaryvSimpson is the author of self-help manual "How to Stop Wasting Your Life and Start Getting What You Want." You may contact him at . Visit his website at www.motivationselfesteem.com.


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