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	Why Booklets Are Valuable Marketing Tools

	by Paulette Ensign

Does writing a booklet make you an authorette? Yes, it does. That is one of several key reasons to write an informational tips booklet -- author status as an EXPERT on your topic. It takes much less time, money, and stress to write a booklet than writing a full-length book, and can bring you as many or more benefits.

WHY WRITE A BOOKLET?

AUTHOR status opens many other doors for you and for your business. Here are a few of those doors:

speaking engagements
sales of your other products
radio, television, airline, and print interviews
consulting services
training sessions
quantity sales of the booklet
leveraging of the booklet contents to other formats
joint sales/marketing ventures

A booklet is a PROFIT center unto itself as well as a marketing tool. Every time you sell a copy of your booklet to anyone, that booklet serves both purposes: brings in direct revenue while promoting you to a larger audience.

PUTTING A BOOKLET TOGETHER

Booklets are best written in short ACTION steps, giving the reader a jump-start within your topic, with some good concrete information. The best length of a booklet is also SHORT -- between 16 and 24 interior pages. As that reader experiences any success from what they read in your booklet, your own credibility increases. They want more of you and more of what you are about. The booklet gives them an opportunity to test drive you.

LEVERAGING YOUR BOOKLET

Every person who reads your booklet can be a ready-made marketing representative for you and your company without your realizing it. As a single-copy buyer, they could, in fact, be a decision-maker for buying LARGE quantities of your booklet to use for their company's promotional purposes. They may also be or know of a reporter or producer to schedule you for an INTERVIEW. The reader might have contacts in another country or a community in this country who have interest in LICENSING your booklet into another language or a different physical format. You may be just the person a group was looking for to consult or train on an issue they need to resolve. Any of that and more can happen from a booklet.

MANY USES

The POSSIBILITIES are endless when it comes to how a booklet can be a marketing tool, a profit center, or both for your business. Everyone has something they want the world to know about. An informational tips booklet can be a great way to do that. What will your first booklet be?

Paulette Ensign is the Founder, CEO, and Chief Visionary of her company, Tips Products International -- and her tip book kit is available directly through www.OnlineOrganizing.com. Contact Paulette at 858-481-0890 or .

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