Welcome to www.OnlineOrganizing.com -- A World Of Organizing Solutions Your Order Your Shopping Cart About Us Contact Us Site Map
Do You Need Help Getting Organized?Shop For Organizing And Business Development ProductsProfessional Organizing ServicesFind A Seminar, Workshop, Or Keynote SpeakerRead Our Two Free Monthly NewslettersFree Organizing Tips And AdviceResources For Professional OrganizersLearn How To Become A Professional OrganizerUseful Organizing Website LinksUseful Organizing Website Links

Search for:


You Are Here: Home - Newsletters - "Organized For A Living" - Article

     Release Release

Each day newspapers, television, radio, and magazines hand out millions of dollars in free PUBLICITY. If you have a good story or good information to share, an editor somewhere will jump at the chance to use your material. Your name and ideas can be spread to thousands of people over night. And the cost to you? Zero. Once you have finished your press release, here are some ways to send it to the media.

Think LOCALLY. Your best bet for getting media is right in your own home town. Editors and news directors love to do stories on businesses and individuals they can phone without placing a long distance call. In fact, when we send press releases to media across America, many editors say they ONLY do local stories. Find the contact information for your local media in the Yellow Pages. Call the front desk and ask who handles stories like yours. You might even try pitching your story over the phone before you send your release.

Send your release to a trade publication that covers your INDUSTRY. The fact that you have created a way for silver coated milk cans to dent less easily probably won't get a second look from your local daily newspaper, but the dairy trade publication might put you on the front page. Be sure to send them a PHOTO, with you in the picture.

Most editors won't go for your release, but since you are casting a wide net, some will give you COVERAGE. You can get addresses of media folks who have asked to receive releases by consulting one of the reliable media DIRECTORIES like the Bacon Publicity Checker or the Media Directory at Gebbie.com. Since email is a dirt cheap way to distribute a release, consider that over postal mail. Sometimes you have to send three or four releases before you become familiar enough for an editor to jump on your story.

Look for neighborhood or ALTERNATIVE newspapers that cover stories like yours. A policeman who had a story about abuse couldn't get his side covered by the local daily, but had a topic alternative newspapers loved.

Above all, don't give up. Free publicity is...well...free. You only get results when you are organized and PERSISTENT.


Meredith Pond has written and distributed hundreds of press releases for everyone from individuals to big corporations. Visit her website at CheapWriting.com. You may contact her at or 801-328-9006.

Would you like to reprint this article in your publication -- or distribute it to a wider audience? Click here for reprinting instructions.

Want to receive these kind of articles via e-mail each month? Sign up for a free newsletter subscription.

Click here to return to "Organized For A Living" -- August 2004...

Add this page to your Bookmarks!

E-mail this page to a friend!

www.OnlineOrganizing.com is a service mark of Bradford, LLC.
Content on this site is © Bradford, LLC, All rights reserved.

If you notice any problems with this site, please contact our webmaster.
And if you don't see what you need you are welcome to "ask the organizer" any question!

To see what people are saying about www.OnlineOrganizing.com, check out our visitor comments.

Click here to view our privacy policy.

Calendar Of Organizing Holidays And Events Blog Central Sign Up For Our Free Online Newsletters Join The Conversation At Our Organizing Discussion Board Advertise Your Company On Our Website Be An Affiliate Of www.OnlineOrganizing.com