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You Are Here: Home - Newsletters - "Organized For A Living" - Article

5 Principles To Cement Customer Trust


My purpose in my business is to encourage organizations and people to find a way to TRUST again. "Trust is probably the most basic human value," says Fred Rogers, from the children's show, Mister Rogers Neighborhood. Nothing is harder to regain, than lost trust. I believe people do business with people they trust -- with people who are knowledgeable, efficient, and will DELIVER what they promise. How do companies develop and cement that trust? They promised and delivered the following principles of building and maintaining trust.
T: TRUTH

Trust and solid relationships are built on telling the truth. Companies must maintain this principle both with internal and external customers. It is imperative that this value is represented in everything a company does. We have seen how the lack of solid ETHICS can crumble even the largest of companies.
R: RESPONSIBILITY

Trust is built when everyone within an organization realizes what their responsibilities are and that they are held ACCOUNTABLE for them. Choose to schedule reviews quarterly for every member of the company to make sure they are aware of their responsibilities. Take ownership of mistakes and be diligent to find ways to make corrections.
U: UNSELFISHNESS

Trust is built when employees give of their time and talent in the workplace and do it, unselfishly. Customers appreciate the employee who goes out of their way to SATISFY the customer. Customers don't appreciate hearing how badly the employee wants to go home, or how they didn't get a break, or how awful their schedule is.
S: SECURITY

Trust is built on a feeling of security and CERTAINTY. Customers want to know that you will be there tomorrow, that their privacy will be protected, and that you will not overstep your boundaries with them.
T: TEAMWORK

Trust is built when everyone within the organization feels a sense of OWNERSHIP. How well do your employees work together? Are they willing to go out of their way to help each other out? Do the managers roll up their sleeves to help when the workload is overwhelming? Is there a reward system in place that encourages employees to want to excel? Most importantly, are there cheerleaders within the organization to keep the MOMENTUM going when times are tough?
PUTTING IT ALL TOGETHER

We are at a time when gaining a customers' trust is critical. It is a daily process, on PURPOSE. It is a time to maximize potential, ethically and to deal with conflict and problems, with credibility.

 

Anne Obarski is the "Eye" on Performance. She is an author, professional speaker, and a retail consultant. Anne presents keynotes, seminars and workshops nationwide. She works with companies who are people, performance, and profit focused and helps leaders see their businesses through their customers’ eyes. You may visit her website at www.merchandiseconcepts.com or contact her at .


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