Site MapContact UsAbout UsYour Shopping CartYour OrderWelcome to -- A World Of Organizing Solutions
Do You Need Help Getting Organized?Shop For Organizing And Business Development ProductsProfessional Organizing ServicesFind A Seminar, Workshop, Or Keynote SpeakerRead Our Two Free Monthly NewslettersFree Organizing Tips And AdviceResources For Professional OrganizersLearn How To Become A Professional OrganizerUseful Organizing Website Links

Search for:


Take a look at these sections for other organizing resources:

Also, take a look at these fun tips:

You Are Here: Home - Newsletters - "Organized For A Living" - Article

Is Your Marketing Strategy Killing Your Profits?

With the wrong marketing STRATEGY you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you ATTRACT many more clients, if not you could crash.

Every business uses one or more of the following tactics to attract clients; mailings, advertisements, phone calls, networking, promotional events, a web site and sending email. If you use any of these and arenít attracting as many new clients as you want or making as much money as youíd like, the PROBLEM may not be the tactics. It's your marketing strategy that needs attention.

Without an effective marketing strategy you won't achieve the RESULTS you want, no matter how much time and money you spend. A high profile radio ad campaign wonít help you grow your business unless it includes a message that attracts your prospects. An article about your firm in a newspaper can bring in business or just be a conversation piece. Email messages you send can end up in your prospects' delete bin or prompt them to CONTACT you.

Mailings, radio advertisements or web sites are only DELIVERY vehicles for your marketing message. They are the tactics you use to IMPLEMENT your strategy. Are you using the right strategy to market your business?

What are the fundamental PRINCIPLES of your marketing strategy? If you can answer this question, you're among one percent of business owners who can. Most people think only about their marketing tactics or vehicles and wonder why their profits aren't growing as quickly as they would like. To develop a business-building marketing strategy that will GROW your business, you need to:

Identify where you want to take your business and what you want to ACHIEVE. Other than making more money than you are now, have you written down a VISION of what you want your business to be two years from now? Five years from now?

Most small business owners waste their time and money pitching too BROADLY. Do you have an effective method for identifying the people who WANT your products and services?

Over 95 percent of small business owners focus their marketing on the REASONS people should buy their products and services, not on their CLIENTS. Is your marketing focused on client's concerns and problems or on yours?

Getting your name in front of people is a first step in marketing, but if your prospects donít know what you do or how you can HELP them, you haven't achieved your goal. Past clients and prospects may have only a limited idea of how you can help them. Do your prospects understand the RANGE of problems you solve and the solutions you provide?

Every past client and prospect who has shown an INTEREST can help you grow your business. Most service professionals know this but waste this resource through lapsed or infrequent communication. Do you have a method for staying in TOUCH on a monthly basis with every person who could help you grow you business? Do you have a strategy for growing the number of qualified prospects on this list each week?

Many people find that defining their marketing strategy is the hardest part of their job. So hard that many small business owners use a TACTICAL approach instead. Don't make this mistake!

Once you have clear marketing goals and a well-defined strategy, your marketing will be more FOCUSED and you can make more effective use of APPROPRIATE marketing tactics to grow your business. Shift to strategic marketing and you'll turbo charge your marketing and your business.


The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing eBook, '7 Steps to get more clients and grow your business', full of practical marketing tips you can use. Visit his website at

Want to receive these kind of articles via e-mail each month? Sign up for a free subscription.

Click here to return to "Organized For A Living" -- July 2006...

Add this page to your Bookmarks!

E-mail this page to a friend!

 is a service mark of Creative Solutions for Home and Office, LLC.
Content on this site is © Creative Solutions for Home and Office, LLC, all rights reserved.
No text or graphic representations may be copied off this site or used in any form.
Entry into this site constitutes agreement to these terms.

If you notice any problems with this site, please contact our webmaster.
And if you don't see what you need you are welcome to "ask the organizer" any question!

To see what people are saying about, check out our visitor comments.

   Click here to view our privacy policy.

Calendar Of Organizing Holidays And Events Join The Conversation At Our Organizing Discussion Board Sign Up For Our Free Online Newsletters Join The Conversation At Our Organizing Discussion Board
Advertise Your Company On Our Website Be An Affiliate Of