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October 2000 - Marketing Made Easy
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"In the modern world of business, it is useless to be creative unless you can also sell what you create."
- David Ogilvy
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This Month's Featured Articles
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"Attention-Grabbing Headlines"by Cheryline Lawson
No matter what kind of marketing materials you use, the headline is the most important feature. Find out how headlines can make or break a sale for you.
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"Book Review: Guerrilla Marketing For Home Business"by Ramona Creel
Any good guerrilla knows that marketing doesn't have to be expensive -- and Jay Conrad Levinson's book offers hundreds of free marketing tools.
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"Business Card Basics"by Diana Ratliff
Learn how to design a memorable business card, the best way to give your cards out, and what to do when other people slip you their cards.
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"Connecting With Your Clients"by Ramona Creel
Marketing is actually about creating personal connections with your clients. Learn how building a rapport will turn prospects into loyal customers.
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"Focusing Your Marketing Efforts"by Ramona Creel
How do you decide what kind of marketing will work for you? Learn how to make the best use of your valuable resources when promoting your business.
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"Marketing Checklist For Consultants"by Brian Konradt
Learn the basic rules about marketing yourself as an organizing consultant, as well as some helpful tips for developing a marketing strategy.
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"Three Keys To Branding Success "by Tara Bloom
To really attract business, you have to make your company stand out in the crowd. Follow this plan to create a unique "personality" for your business.
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"Top Ten Ways NOT To Attract Clients"by Robert Middleton
People always talk about bringing in new clients -- how about 10 deadly marketing sins? Never do these things if you want to succeed in business!
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