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October 2001 - Your Professional Identity
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"If you want to succeed, you'd better look as if you mean business."
- Jeanne Holm
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This Month's Featured Articles
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"7 Ways To Win Friends In Business"by Martin Avis
Presenting a professional image to the world doesn't mean taking the humanity out of your business -- in fact, the exact opposite is true!
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"Collateral Materials"by Linda Brown
Your image doesn't stop at your personal appearance -- brochures, business cards, and other printed materials you hand out also make an impression.
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"Create A Corporate Image From Your Bedroom"by Elena Fawkner
You may work out of your basement, den, or back bedroom -- but no one has to know it, if you follow a few simple suggestions for creating a professional image.
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"Creating A Professional Brand Image"an interview with Linda Travis
If you are trying to develop your professional persona, take a few lessons from Linda Travis, a former image consultant and personal branding specialist.
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"Do You Shout, Even When You Are Silent?"by Martin Avis
So much of what we say about ourselves is non-verbal -- with body language. Are your gestures and movements expressing the right professional image?
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"Get The Respect Your Business Deserves"by Isabel Isidro
Unfortunately, home-based businesses are often treated as hobbies -- but your business will be taken seriously as long as you treat it like a business yourself.
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"Have You Managed Your Personal Brand Today?"by Linda Travis
In developing professional image, we must brand ourselves and our talents in the same way as a product you see at the store -- and work at that brand everyday.
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"Make A Powerful First Impression Every Time"by Patti Hathaway
In business, the first impression you make can build or destroy future relationships -- learn how to turn each first meeting into a positive experience.
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"Positive Relationships"by Craig Valine
Don't damage your credibility or tarnish your professional image by unintentionally burning bridges -- try these tips for maintaining positive business relationships.
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