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You Are Here: Home - Newsletters - "Organized For A Living"


  October 2009 - Defining Your Brand

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
- Jeff Bezos

This Month's Featured Articles

"Five Ways Your Personal Brand Can Help You Get and Keep More Business"
Your personal brand is important in today's business climate. The way we package and present ourselves as a whole can be critical in attracting more elite clients.
"How To Brand Your Business On A Puny Budget"
Slogans, logos, mascots, jingles and trademarks are all elements of developing a brand. When several are combined, as in an orchestra, the results are infinitely more potent than just one by itself.
"How to Recession-Proof Your Business Brand"
How many of you are conscious of the state of our current economy? How many of you have started tightening the purse strings to prepare for rising prices, slow sales, and a tough ride ahead?
"Squidoo To Brand Your Business"
If you're wielding the power of social networking sites like Squidoo to brand your business, then you'll want to learn the best way to maximize your efforts.
"The Four Red Light Factors For Your Business Brand"
Branding your business can be a lot like traffic lights. There are certain things you must decide before you can really get started on the fun part -- drawing your logo and designing your marketing materials.
"The Great Business Secret To Building Your Power Brand"
The Law of Attraction acts as a magnet to what you think and believe you can achieve. So, think what this infinite power can help you achieve if you use it to build the power brand you desire.
"The Importance Of Using And Protecting Your Logo Or Trademark"
A logo is your mean weapon in the realm of branding, and it should properly reflect the image that your company wishes to portray. And you have to protect it
"Using Free To Build Your Small Business Brand"
I ended a recent article with the suggestion that all of your website content should be offered for free. I thought it would be a good idea to follow that statement up with some rationale on why free content helps build brand equity.
"What Brand Consistency Can Do For Your Business, And Why You Should Care"
Big companies know the power of establishing a consistent, recognizable brand image. Iíve found four main hurdles that typically keep a smaller company from keeping a brand consistent...

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