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NEW! - Keywords For This Page: Marketing / Publicity
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November 2000 - Finding Free Publicity
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“There is no such thing as bad publicity except your own obituary.”
- Brendan Behan
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This Month's Featured Articles
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"Book Review: Do-It-Yourself Publicity"by Ramona Creel
As an entrepreneur, the responsibility for attracting publicity falls on your shoulders. David Ramacitti teaches you the best techniques in the business.
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"Cultivating Good Media Relations"by Ramona Creel
Getting the media's attention is all about developing relationships. Learn how to get your name in front of the right people so they take notice of your company.
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"Good Publicity For Small Business"by Isabel Isidro
Find out why it is worth your time, as a business owner, to pursue publicity -- and learn how good press can make your company stand out above the rest.
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"Press Release Your Way To Publicity"by Gauher Chaudhry
Your press release is your media "calling card" -- be sure to make the most of it! Learn how to construct a press release that is both informative and exciting.
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"Public Relations Versus Advertising"by Robin Walkenhorst
Public relations is different than paid advertising -- in its focus, targeted audience, and results. Learn how to include these unique benefits in your marketing efforts.
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"Targeted Marketing Efforts"an interview with Tara Bloom
Tara Bloom, Principle Marketing Specialist with Taramark, shares her strategies for creating a marketing plan for your company's specific needs and budget.
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"Top Ten Reasons To Send A Press Release"by Ramona Creel
Sending a press release isn't enough -- you need a good story or no one will care! Here are 10 occasions that warrant sending a press release to the media.
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"What Kind Of Publicity Suits You?"by Ramona Creel
Once you have a press release, who should you send it to? It's important that you focus your publicity efforts on outlets that give you the greatest exposure.
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