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November 2006 - Customers For Life
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"You can't buy loyalty, you can only invest in it."
- Ronny Cole
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This Month's Featured Articles
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"Astonish Your Customers"by Catherine Franz
Customer service today is getting worse. Win customers over and you build your business for life. Here are six ways you can thrill customers and snatch a larger market share from your competitors.
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"Boomerang Customers"by Anne Obarski
When will companies learn that improving simple communication skills will increase their repeat business and sales in a way that no amount of advertising or marketing can do?
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"Check Yourself For Outstanding Customer Service"by Ed Sykes
When was the last time you “checked yourself” for outstanding customer service? This means prepping yourself to give your best for the customer-- being prepared for any situation.
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"Customer Relationships Within The Evolved Organization"by Kimberly Kingsley
Sustainable business practices are a priority in forward thinking organizations -- including building relationships where customers feel a loyalty that brings them back again and again.
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"Loyalty Programs Keep Customers Coming Back"by Julia Hyde
Remember trading stamps? This was one of the first loyalty programs -- offering a loyalty incentive that encouraged the customer to keep coming back and spend more money.
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"Make An Action Plan To Improve Customer Service"by Kevin Dervin
Customer Service is a critical factor for keeping your clients coming back and ensuring they’ll refer you to others.
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"Online Tactics To Keep Offline Customers Loyal"by Allan Katz
Many traditional retailers feel they cannot use the internet as an effective marketing tool. If you look at the web as strictly a sales vehicle, you are severely limiting your potential.
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"Standing Above the Crowd"by Kelley Robertson
In today’s highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same -– or similar -– product or service.
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