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NEW! - Keywords For This Page:   Business Planning - Customers


  November 2007 - Getting Customers To Your Plate

"Make a customer, not a sale."
- Katherine Barchetti

This Month's Featured Articles

"Closing the Sale"
How do you know a prospect is ready to buy? Listen for signals during the presentation. A great indicator is when they start asking for more information.
"Creating Sales Conversations"
Once you get in front of people, they're sold. The only problem is you're not getting enough of those initial conversations with prospects so you can convert them to clients.
"How to Get The Best Out Of Your Phone"
the telephone can be a great tool in helping to provide exceptional customer service but it can also quickly destroy a customerís perception of your service.
"Make Your Customers Feel Important"
Everyone has customers -- Clients, Students, Patients, Users, etc. But whoever they are, it's your job to make them feel like the most important part of your business.
"Motivate Your Prospect To Take Action"
If you want your prospect to do something, you must invite them to do it. This call-to-action and it is one of the critical elements of business communications.
"Reduce Customer Resistance"
Resistance means putting up blocks that prevent us from doing, being, or accomplishing what we want for our business -- and there are many reasons for feeling resistance.
"Selling To The Bottom Line"
If you have to educate prospective customers about why it's worth their while to buy what you are selling in the first place, you are fighting an uphill battle.
"The Tidal Wave Sale"
A tidal wave happens when you overwhelm your customer during the sales process. You bowl them over with too much information or too many ideas in an effort to close the sale.
"Win More Sales with A 5-Step Sales Process"
Facilitating the buying process can be very straightforward. Yet most professionals have no idea what it takes to guide a potential client through a decision making process.

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