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  December 2001 - The Value Of Adding Value

"A bargain that yields mutual satisfaction is the only one that is apt to be repeated."
- B. C. Forbes

This Month's Featured Articles

"Be A Person Of Your Word"
You can excel at what you do -- but if clients don't trust you, you will soon be out of business. Learn how keeping promises will build both rapport and your client base.
"Be A Resource"
One of the best ways to add value to your business is by serving as a resource for your clients -- providing them with valuable information and referrals.
"Customer Loyalty Programs"
Are you considering starting a loyalty program for your preferred customers? This article offers some practical "do's and don'ts" for making your program a success.
"Customer Service: Get S.O.U.L."
Are you providing S.O.U.L. -- service on Unbelievable Levels? If not, here are some great suggestions for adding value to your company and "wowing" your clients!
"Excellence -- The Only Standard"
What standards do you hold your business to? If you aren't operating from a position of "excellence," you are doing your clients a tremendous disservice.
"How To Create A Bond With Clients"
Every step you take to add value to your business results in a stronger bond with your customers -- a sense of rapport that will build loyalty for years to come.
"Increase The Perceived Value Of Your Freebies"
If you give away anything free -- tangible gifts, services, tools, or information -- to customers as an added value, make your freebies look as grand as possible.
"Seven Ways To Add Value"
Here are some easy and inexpensive suggestions for adding value to your business -- no matter what kind of product or service you offer.

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