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NEW! - Keywords For This Page: Customers - Communication
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December 2003 - Making A Connection
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"Connect. Only connect."
- E. M. Forrester
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This Month's Featured Articles
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"5 Principles To Cement Customer Trust"by Anne Obarski
Trust is the foundation of any lasting relationship -- and these 5 guidelines will help you build the kind of trust that keeps customers coming back.
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"Build Rapport"by Michele Payn-Knoper
Interacting successfully with customers requires more than knowing your business -- are your people skills up to par with your service and administration skills?
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"Cause-Related Marketing"by Steve Van Yoder
A great way to connect with your audience, build credibility, and create loyalty is to connect your services with a charitable organization or other worthwhile cause.
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"Emotional Connections"by Luann Elliot
Customers are drawn to your products and services by emotion more than by logic. Learn how to make the most of those connections with your clients.
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"The Principles Of Attraction"an interview with Barbara Hannah
If you are trying to connect with your clients, take a few lessons from coach Barbara Hannah on how to attract the right customers without having to "sell" to them.
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"Turn A Difficult Customer Into Your Ally"by Carol Nicolaides
Not every customer is going to think that your business is wonderful the first time around - but with the right techniques, you can win over just about anyone!
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"Understanding The Corporate Buyer"by C. J. Hayden
If you are trying to connect with bigger customers, here are some tips for making sure your company's value is understood by large corporate buyers.
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"Why Don't You Understand Me?"by Della Menechella
Communication confusions get in the way of any business relationship. But these five steps will clear up many of the problems you face with clients and colleagues.
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