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February 2004 - The Psychology Of Selling
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"We don't want to push our ideas on to customers, we simply want to make what they want."
- Laura Ashley
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This Month's Featured Articles
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"Breaking The Voice Mail Barrier"by C. J. Hayden
Connecting with customers usually involves the telephone, which also involves voice mail. Check out these tips for personalizing the way you leave and return messages.
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"Marketing Conversations And Conversation Stoppers"by Nina Ham
How you talk to yourself -- consciously or subconsciously -- before each customer conversation can often make or breaks the sale you are trying to encourage.
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"Proactive Marketing"by Randy Gilbert
Marketing is more than waiting for the right customer to fall into your lap -- it's all about discovering what people want and devising the best way to give it to them!
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"Relationship Selling"by Jeanine Baron
Selling your services is not conning anyone into making a purchase they didn't need -- but developing lasting, mutually-beneficial relationships with your customers.
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"The Brand Called You"by Steve Van Yoder
Turning your company into a memorable and respected institution involves "branding" -- building credibility and making your business stand out in the crowd.
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"The Science Of Selling"by Tony Callahan
Selling yourself doesn't just happen by luck -- successful entrepreneurs use scientific formulas with their clients, the same way a physicist or chemist would.
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"The Secrets Behind Hypnotic Selling"by Oz Merchant
Hypnotic selling means tapping into your client's core emotions, finding their communication style, and painting a picture of a better life because of your services.
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