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  March 2004 - Add Value To Attract Clients

"Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can."
- Gary Comer

This Month's Featured Articles

"A Lesson From The Disposable Diaper Industry"
The disposable diaper industry has learned how to build customer loyalty so that people keep coming back again and again -- and here's how you can do the same!
"Add Value To Your Business Card"
Your business card is one of the least costly, easiest to hand out, and most portable forms of marketing available -- make it memorable, as well, by adding value.
"Communicating Value"
To earn the right to a customer's business, they must know they will receive value from you -- and these 3 key questions help you to reinforce that in every conversation.
"Creating The Perfect Newsletter"
Customers love free information, and a newsletter that provides them with value month after month is a great way to build both credibility and client loyalty.
"From Lead To Loyal Customer"
Expecting a lead to make a purchasing decision after one client meeting is ludicrous -- you have to build a relationship, adding more and more value at each step.
"Keeping In Touch"
One of the most effective ways to add value to your business is to personalize it -- here are some tips for going beyond a "business" relationship with your clients.
"Running An Inspired Business"
Entrepreneurship doesn't have to be the same thing day in and day out. When you think of ways to add value for your clients, you also add a little fun into your day.
"Using Convenience To Increase Your Revenue"
The way to a customer's heart is through convenience -- and here are some great tips for making sure it is incredibly easy for your customer to do business with you.

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