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April 2002 - Selling Without Selling
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"I'm trying to sell every audience something; that something is me."
- Eddy Arnold
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This Month's Featured Articles
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"7 Needs Every Customer Has"by Tom Koziol
Once you know what your customer -- what every customer -- needs, it is easy to position yourself to fill that need naturally, easily, and reliably.
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"Bonding With Your Customers"by Burt Dubin
Creating a lasting relationship with customers is the cornerstone to selling without selling -- here are some tips for being more to your prospects than a salesperson.
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"Branding Your Business"by Elena Fawkner
Can you imagine people simply buying your products or services just because they recognize and respect your company name and logo? That's branding!
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"Enough About Me…How About You? "by Craig Valine
Do you find yourself focusing entirely on what you have to offer when speaking with clients? Try focusing on their needs for a minute and watch your sales soar!
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"How To Self-Promote And Attract Clients"by Carol Nicolaides
We've been told not to brag -- but in business, self-promotion is essential. Learn how to tell the world what you have to offer without sounding boastful.
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"Market Yourself Shamelessly"by Donna Amos
Many small business owners think of marketing as something sleazy -- but here are 7 ways you can market your company without pressure and with pride.
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"One-To-One Marketing"an interview with Stephanie Cohen
If you are trying to build your client base without having to hard-sell people, take a few lessons from marketing specialist Stephanie Cohen.
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"Salesmanship Can Be Learned"by Shah Khan
You may not think of yourself as a salesperson, but everyone is. And you can learn the skills you need to successfully sell your services, your products, and yourself.
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"The Expert Advantage"by Caterina Rondo
Being seen as an expert is one of the easiest ways to sell your knowledge and your services without having to engage in typical "selling" behavior -- here's how!
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"Your Natural Market"by Bob LeDuc
Are you having to work too hard for clients? Perhaps you are not taking the best advantage of your natural market -- those with whom you already have a connection.
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