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  April 2008 - Having A Conversation With Your Customer

"For good or ill, your conversation is your advertisement. Every time you open your mouth you let men look into your mind."
- Bruce Burton

This Month's Featured Articles

"A Simple Follow-Up Plan"
You know how critical it is to follow up your initial contacts or mailings with a personal phone call, but somehow your list of calls to make always seems to get longer instead of shorter. Here are seven steps to make it easy for you:
"Break Down Their 5 Most Common Objections"
Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to deal with objections.
"Characteristics of Great Sales Negotiators"
Virtually everyone in sales is required to negotiate. But most sales people are not as effective at negotiating as they could be. Great sales negotiators typically have a few things in common.
"Don't Multiply Your Business Times Zero -- Keep Your Cool in Conflict"
Nobody likes a pop quiz, but this one's really easy What's two times zero? Zero. What's 20 times zero? Still zero, right? And failing to keep your cool in a conflict is going to net you exactly that in business -- zero!
"Effective Communication By Reading Cues From Eye Movement"
Effective communication is achieved when all parties involved are satisfied in achieving their objectives from the conversation. How do you react and response when communicating with others? Do you always say the right things at the right time?
"Focusing On The Client"
Can’t you tell when somebody wants something from you? It usually feels inconvenient and intrusive. So you can understand, then, why potential clients will often run for cover when your cold call is only about "making the sale."
"Listen Up! The Secret to Becoming a Great Communicator"
There is no one in the world more powerful than a great communicator. The ability to communicate masterfully is like The Midas Touch. It allows you to turn virtually any opportunity into pure gold.
"Stop Selling And Start Sharing"
The process of converting a prospect to a client can seem like it takes forever. Months can pass, or even years, between your first encounter and getting the prospect to sign on the bottom line. How do you keep following up all that time without being a pest?
"The Good, The Bad, And The Ugly...How To Talk With Prospective Clients"
We recently went to a sales presentation that was very educational in some very unusual ways. It wasn't the information from the presentation that was educational. How the person made her sales presentation was the educational part.

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