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  May 2004 - Eye-Catching Print Materials

"There's a little truth in all jive, and a little jive in all truth."
- Leonard Barnes

This Month's Featured Articles

"20 Surefire Business Card Tips"
If you are uncertain about the design of your business cards, this article will teach you how to create a memorable card -- and use it to your best advantage.
"Create Effective Brochures"
A paper or web-based brochure doesn't have to be expensive -- but when designed correctly, can be one of your company's most important marketing pieces.
"Dress Your Business For Success"
This article explains how the right printed collateral materials can help your business convey an even more professional appearance to colleagues and clients.
"How To Create A Better Brochure"
You can create a brochure that is attractive, informational, appropriate to customers, and affordable -- no matter what your size business or industry focus.
"How To Create A Money-Making Newsletter"
A regular newsletter -- mailed to customers and handed out to prospects can do wonders to market your business -- as well as a provide a new source of revenue.
"How To Write Direct Mail That Works"
Direct mail is a great way to connect with potential customers, but a poor direct mail piece will go directly in the circular file and waste your marketing dollars.
"Put Couponing To Work For You"
Business owners often overlook this type of collateral material. But making effective use of coupons can bring you both repeat and new business with little investment.
"Use Copywriting To Build Your Business"
Copywriting doesn't just mean brochures -- there are other print materials you can create to provide value and information for your customers and prospects.

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