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June 2002 - The Self-Perpetuating Business
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"Genius is the capacity for seeing relationships where lesser men see none."
- William James
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This Month's Featured Articles
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"Build A Referral Base"by Carol Nicolaides
A self-perpetuating business comes from word-of-mouth -- satisfied customers referring you to other prospects. Here are some tips for starting the ball rolling.
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"Help Customers Remember You"an interview with Tanya Uherka
If you are trying to develop a referral-based business, take a few lessons from sales specialist Tanya Uherka as she helps you turn your customers into a sales force.
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"Keeping Track Of Your Customers"by Jan Jasper
The key to successful follow-up is good record-keeping. Here are a few suggestions for keeping accurate, meaningful information about customers and prospects.
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"Marketing's Greatest Enemy"by Jay Conrad Levinson
The father of guerrilla marketing offers a few tips for creating lasting relationships with your customers -- the kind that lead to additional referrals down the road.
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"Pay Attention To Your Customers"by Kevin Nunley
The biggest mistake small businesses make is only paying attention to customers during a sale -- but retention requires you to stay in touch long after.
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"Pricing Yourself To Get (And Stay) In Business"by Elena Fawkner
In the competitive world of business, pricing isn't everything -- but it's very important! Have you priced your services to create a loyal and repeat customer base?
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"Selecting A Leads Exchange Group"by Leni Chauvin
Networking is key to developing a self-perpetuating business -- but how do you choose the right group? Here are some questions to ask before you sign on.
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"The 3 R's Of Business Success"by Patti Hathaway
By working to develop the 3 R's -- rapport, repeat clients, and referral business -- you are certain to build a long-lasting business and a loyal customer base.
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