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NEW! - Keywords For This Page:   Business Planning - Marketing / Publicity

  June 2002 - The Self-Perpetuating Business

"Genius is the capacity for seeing relationships where lesser men see none."
- William James

This Month's Featured Articles

"Build A Referral Base"
A self-perpetuating business comes from word-of-mouth -- satisfied customers referring you to other prospects. Here are some tips for starting the ball rolling.
"Help Customers Remember You"
If you are trying to develop a referral-based business, take a few lessons from sales specialist Tanya Uherka as she helps you turn your customers into a sales force.
"Keeping Track Of Your Customers"
The key to successful follow-up is good record-keeping. Here are a few suggestions for keeping accurate, meaningful information about customers and prospects.
"Marketing's Greatest Enemy"
The father of guerrilla marketing offers a few tips for creating lasting relationships with your customers -- the kind that lead to additional referrals down the road.
"Pay Attention To Your Customers"
The biggest mistake small businesses make is only paying attention to customers during a sale -- but retention requires you to stay in touch long after.
"Pricing Yourself To Get (And Stay) In Business"
In the competitive world of business, pricing isn't everything -- but it's very important! Have you priced your services to create a loyal and repeat customer base?
"Selecting A Leads Exchange Group"
Networking is key to developing a self-perpetuating business -- but how do you choose the right group? Here are some questions to ask before you sign on.
"The 3 R's Of Business Success"
By working to develop the 3 R's -- rapport, repeat clients, and referral business -- you are certain to build a long-lasting business and a loyal customer base.

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