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  July 2006 - Your Marketing Plan

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter F. Drucker

This Month's Featured Articles

"10 Ways To Sharpen Your Business Edge"
When running a small business it is very important to lay out a plan of where your business is where you want to take it and plan the best way to get there.
"5 Myths Of Internet Marketing For Independent Professionals"
There's more Internet marketing hype published in one day than Barnum generated in his lifetime. Learn how to separate the wheat from the chaff when using the web.
"Creating A Marketing Plan"
Letís review some of the opportunities we have to reach out for new and repeat orders whether you are beginning a new business or expanding an existing one.
"Is Procrastination Holding You Back?"
When you look at your marketing to-do list, do many of the items on it look all too familiar? Procrastination may be human nature, but for an entrepreneur, it can be deadly.
"Is Your Marketing Strategy Killing Your Profits?"
With the wrong marketing strategy you could be killing your profits and limiting your business. Your strategy is like the driver in a car, with tactics being the engine.
"Keeping The Pipeline Full"
Every professional salesperson can relate to the classic problem of maintaining a supply of qualified sales leads through the highs and lows of a typical selling cycle.
"The 10 Cornerstone Principles of Marketing"
Marketing results are only as powerful as your marketing systems. There are four basic parts to a marketing system and they rest on the following ten cornerstones.
"The Business of Branding"
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU!

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