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NEW! - Keywords For This Page: Print - Business Planning - Marketing / Publicity
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July 2008 - Core Marketing Strategies
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"When the product is right, you don't have to be a great marketer."
- Lee Iacocca
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This Month's Featured Articles
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"10 Reasons Why People Don't Buy From You"by Chris Rohrer
Did you ever wonder why you have a hard time making sales, or maybe why your sales are so slow on your website? If this sounds like you then listen up, because I'm going to go over 10 reasons why people are not buying from you.
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"9 Keys To An Effective Logo"by Erin Ferree
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity -- which means more business for you! Read on to find out what these important characteristics are...
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"How Bold Can You Go With Your Elevator Speech?"by Fabienne Frederickson
“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do?
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"How To Create Effective Television Advertising"by Lou Bortone
Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today's easy access to the tools and technology of television production, creating a spot is well within your reach.
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"Is Your Business Card Useless Or Is It Client Attractive?"by Fabienne Frederickson
You can have a business card that's useless or one that gets you clients. Which do you want? Your business card should be considered a serious sales tool, something that gives a good idea not only of what you do, but what you can do for others.
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"Show Your Savvy Using Client Testimonials"by Sara Pedersen
I make purchase decisions by the testimonials of those I trust. Whenever I need a new service provider, whether it’s a mechanic, an interior designer, or a pediatrician, I ask my friends who they recommend. Their endorsements speak volumes.
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"Tips For Finding A Graphic Designer"by Erin Ferree
Are you ready to hire someone to design your logo, collaterals, or artwork for your website? Well, here's just the information you need to get the best results from hiring your first (or your first successful) graphic designer.
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"Top 5 Print Design Tips"by Sara Pedersen
Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it?
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