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August 2004 - Selling Yourself As An Expert
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"The best augury of a man's success in his profession is that he thinks it the finest in the world."
- George Eliot
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This Month's Featured Articles
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"5 Powerful Article Writing Tips"by Terri Seymour
Writing an article not only demonstrates your expert knowledge, it also attracts potential customers (and other possible marketing opportunities!)
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"A Short Guide To Effective Public Speaking"by Stephen Boyd
Public speaking is one of the best ways to illustrate your status as an expert in your field -- sharing valuable information in an entertaining and educational way.
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"Free Market Research From Big-Name Companies"by Jennifer Tribe
Sometimes you need larger research than you can afford to support your expertise -- but there are ways to get the statistics that you need without spending a fortune.
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"How Becoming An Expert Can Boost Your Success"by Vishal Rao
This article offers an overview of some methods you can use to share your expertise -- and at the same time, enhance your client base and your increase your income.
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"How To Get Slightly Famous In Print"by Steve Van Yoder
Putting your expertise on paper -- and being seen by potential clients and business partners -- is a wonderful way to build credibility and promote your company.
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"Release Release"by Meredith Pond
Everyone talks about submitting a press release to get attention for your business -- but how do you make sure the information you send gets the results you want?
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"Should You Write A Book?"by Steve Van Yoder
If you think that you might make a good author of an informational book, the tips in this article will help motivate you to tackle that upcoming literary masterpiece.
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"Tooting Your Own Horn"by C. J. Hayden
Don't be embarrassed to share your accomplishments with colleagues and clients. Here are some tips for turning your expertise into a marketing tool.
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