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  August 2005 - Increasing Repeat Business

"The reason lightning doesn't strike twice in the same place is that the same place isn't there the second time."
- Willie Tyler

This Month's Featured Articles

"5 Principles To Cement Customer Trust"
People do business with people they trust -- who will deliver what they promise. And in business, nothing is harder to try to regain, than lost trust.
"At Your Service"
A company’s most vital asset is its customers. Here are the Ten Commandments of Customer Service -- designed to help you retain your most valuable customers.
"Customer Satisfaction Surveys Work"
A customer satisfaction survey will help you not only identify problem areas but will also show customers that you are proactive in looking for ways to improve.
"Loyalty: The Key To Business Success"
The majority of business people say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers.
"Make Your Customers Stick"
Do you spend a lot of time courting new customers to boost your sales? You may be missing an untapped source right inside your company -- existing customers!
"Marketing With Integrity"
Running a business can be like playing a game -- but how we play the game reflects our true nature as to how we do business. What kind of a game are you playing?
"Strategies For Client Retention"
These ten tips will help you in turning your existing customers into walking billboards for your business -- advertising and promoting you wherever they go.
"Transforming Disgruntled Customers"
Every business is eventually on the receiving end of a customer complaint. So how do you turn a disgruntled customer into a powerful advocate for your business?

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