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  August 2006 - Low-Pressure Selling

"Everyone lives by selling something."
- Robert Louis Stevenson

This Month's Featured Articles

"Get To Know Your Customers"
Marketing is absolutely critical for the success of a manufacturing company. And the absence of a marketing plan, however, can bring a company to the brink of bankruptcy.
"Introductions With A Firecracker Moment"
In business, everyone tells you to have an "elevator speech" -- but the standard elevator speech no longer works. You need an intro with a firecracker impact.
"Rules of Effective Networking"
Many of us are discouraged by the networking events that we go to. Yet, networking is one of the best ways to bring in new business. The key is learning to network correctly.
"Send A Handwritten Note"
In this age of digital communication, it can be hard to add the personal touch that is so important to your relationships with clients. Here's a way to make an impact.
"The Top 7 Sales Blunders"
We all make mistakes when selling our product or service. Here are the most common mistakes people make and some tips for overcoming them. I hope you can learn from them.
"To Make More Sales, Try Making More Friends"
Dale Carnegie showed it -- if you want to win people over to your way of thinking, they need to like you. And the way to get them to do that is to take an interest in them.
"What You are Marketing Is Yourself"
If I'm going to consider hiring a consultant, coach, or trainer -- someone who I expect to change my life -- a good starting place would be knowing the professional's name.
"You Can Be a Great Salesperson"
When you are in sales (as all business people are, whether they realize it or not), you have the choice to be successful. The only one to set limits is you!

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