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  September 2002 - Putting It In Writing

"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead."
- Gene Fowler

This Month's Featured Articles

"KISS -- Keep It Short Scholar"
The first rule of business writing is brevity -- get your point across with a minimum of words. Here are some tips for making your written pieces both efficient and effective.
"Make A Personal Connection"
Many times, we write in a stiffer and more formal manner than we talk. These tips will make that next written piece speak to your client on a personal level.
"Packaging Valuable Content"
You can provide customers with a meaningful written resource (even if you don't write) by bringing other people's articles together in a well-published newsletter.
"Self-Publishing -- It's A Changing World"
If you've thought of writing a book -- and aren't afraid of a little hard work -- consider self-publishing as an alternative to traditional publishing houses.
"The 'Write' Way To Enhance Your Business"
Improving your writing skills doesn't require a PhD in English -- just a few simple proofreading and editing techniques that will make a world of difference.
"The Easiest Way To Write Anything"
Don't consider yourself a writer? All it takes to write anything -- from a sales letter to your life story -- is an easy-to-follow standard formula.
"Turning Thoughts Into Words"
If you are trying to develop your writing skills, take a few lessons from freelance writer Erin Murphy, as she shows you how to communicate clearly and effectively on paper.
"Why Booklets Are Valuable Marketing Tools"
You don't have to write a book to be a writer! Putting together a tips booklet is an easy, inexpensive, and effective way to show off your expertise.
"Writing Press Releases That Get Noticed"
Press releases are the heart and soul of publicity marketing -- but writing one that will be read instead of tossed in the trash is both an art and a valuable skill to learn.

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