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  September 2006 - Putting Your Business In Print

"Good writing is clear thinking made visible."
- Bill Wheeler

This Month's Featured Articles

"10 Critical Press Release Writing Tips"
The press release is still the most common way to "pitch" journalists for free publicity. But over 95 percent get thrown in the trash. How do you make sure they pay attention?
"Ad Class To Your Classified Ads"
Classified ads are quite likely the most popular form of advertising out there. Not only are they cheap, but they can reach a huge audience in just one placement.
"Checklist For Powerful Profitable Headlines"
I altered the headline for a product I sell, and was amazed that by doing nothing other than changing the words that appeared in my headline, I more than doubled my sales!
"Creating User-Friendly E-mail"
In business, email has become the major form of communication, as compared to writing letters. learning to write an effective email is crucial to business success.
"How To Cultivate Relationships With Editors"
If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up.
"How To Write Powerful Articles"
Writing articles on your businessís topic) is usually a useful opportunity to publicize your organization and raise your profile as an expert on the topic concerned.
"Online Versus Offline"
While there are some challenges, writing effectively for online purposes is not rocket science. Essentially, there are just two important things to remember.
"Pack More Power Into Your Business Writing"
Are you trying to improve your business writing -- for marketing or simple communciation purposes? Here are 10 tips to help you get your message across more effectively.

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