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  September 2008 - Getting Creative With Your Marketing

"Business has only two functions -- marketing and innovation."
- Peter F. Drucker

This Month's Featured Articles

"5 Reasons to Send Business Christmas Cards"
The holiday season will soon be upon us, which means that it's time for businesses to start thinking about Christmas cards. If you've never sent business holiday cards, here are five reasons why you should start:
"Creative Marketing: Just Your Style"
You've enlisted some of the traditional marketing methods to sell your services: you received some publicity; your website is up; you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you need to get more creative!
"Ebooks Are Promotional Powerhouses For Newbies"
Ebook products are a powerful medium for sharing marketing information, ideas, techniques, and expert knowledge. As the number of people accessing the Internet grows, the exposure of your ebook increases accordingly.
"Get More Clients by Letting Prospects Become Voyeurs"
Have you ever stopped to think about why Reality television is so pervasive? I read recently that it now takes up more than 30% of prime time television. I think it fulfills our basic human need for voyeurism.
"Guerrilla Marketing Tactics -- Doing What You Can With What You Have"
The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
"Lead-Generating Trade Show Success Tips"
Trade shows provide an incredible marketing opportunity. Where else can you gather an entire arena or convention center full of people interested in what you do? Here are five tips designed to boost your success rate.
"One Secret To Dramatically Increase Referrals (and Get More Clients)"
To dramatically increase referrals, it's important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know who your best clients are.
"The Secret to Quick Revenue Growth: Learn to Hire the Best Sales Team"
For small business owners, a good sales team is essential to continued sales and revenue growth. Unfortunately, sales positions are the most difficult to recruit, hire and retain. How do you find the right people?

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