PROFESSIONAL ORGANIZER'S MARKETING TOOLKIT


Professional Organizer, Ramona Creel

Professional Organizing is one of the fastest-growing industries and a great option for self-employment. Folks need help managing their time, space, and paper -- and for busy people who can't seem to do it on their own, a good Professional Organizer is worth his or her weight in gold! You can build a successful and rewarding career assisting these clients in creating order -- and my job is to jump-start your business and help you achieve success even more quickly than you would on your own!

My name is Ramona Creel, I've been a Professional Organizer since 1998, and I am a Golden Circle Member of NAPO. From the very beginning, I've seemed to have a natural instinct for what makes an organizing business successful. I did the unthinkable and actually turned a profit in my first year (and have done so every year since.) After only 6 months in business, I found myself with more clients than I could handle and raised my rates for the first time (and I continue to do so each time my business grows to a new level.) I was even awarded "Rookie Of The Year" my first year in business by my local NAPO chapter, because my company took off so quickly.

I eventually turned my love of organizing into a website called www.OnlineOrganizing.com. -- during the 9 years I ran the site, it won numerous national awards and grew into the largest organizing resource on the web, generating business for thousands of other organizers. Finally, I did what a lot of P.O.'s consider impossible -- I sold a successful organizing company for a healthy profit. I have since then returned to one-on-one coaching, organizing, writing, and public speaking at RamonaCreel.com. I'm proud to say that I have succeeded at several different business models throughout my career, both as a service provider and a product retailer -- I've sort of done it all! And I say this not to brag, but to show you that I know what I'm talking about when it comes to running an organizing company.

I have been teaching new organizers how to succeed in business for more than a decade, using this set of tools and exact curriculum to educate scores of "newbies" and "veterans" alike. Being able to organize yourself is not the same thing as being able to successfully teach those skills to a client -- and just knowing how to clean out a closet or set up a filing system simply isn't enough. You must translate your talent for organization into a practical and systematic method that can be customized according to each client's needs. I will help you do just that and more -- together, we will turn your passion for order into a rewarding and self-sustaining business.

I created these tools and my teaching curriculum because I found that most "how-to-be-an-organizer" guides involved nothing more than reading a recounting of another P.O.'s personal experiences. I discovered that organizers were more likely to succeed if they were part of an interactive process. As my student, you will be given extensive information about the topic at hand (marketing, client appointments, setting fees, contracts, etc.) -- then challenged to structure your own business policies in a way that will best accommodate your goals, lifestyle, and work preferences. This learning model lets me help you view the issues and problems of running an organizing business from your own perspective, give you guidance and feedback throughout the process, and provide and endless stream of suggestions for expanding on your ideas.

The focus is less on specific organizing methods and more on those issues related to business administration and skill development -- client relations, marketing, financial issues, legal concerns, organizing technique, developing credibility, and defining your own personal organizing philosophy. I hate to see otherwise talented organizers fail because they lack the business background to succeed as entrepreneurs -- that's why I offer the practical tools necessary to make sure that you run your business legally, that you can successfully market your services, and that you know how to deal with both difficult and routine client issues that might come up. I will teach you how to be a better business person so that you can be a better (and more professional) organizer.