CHAPTER 1: WHAT IS THE ONE-PERSON BUSINESS? -- discusses the characteristics that distinguish the one-person business:

• a consultant's role
• some interesting facts about consultancy
• the many reasons why a company will hire a consultant
• benefits of hiring a consultant
• determine what your title is
• a four-step heirarchy for considering your skills
• checklist for determining which marketable services / benefits you provide

CHAPTER 2: THE INDEPENDENT CONTRACTOR VS. THE EMPLOYEE -- explains the differences between an independent contractor and an employee:

• worksheet for determining whether you can legitimately claim
• independent contractor status
• tax liabilities for contractors
• the regulations surrounding work done as a contractor
• the 20 factors the IRS looks at to determine independent contractor status
• insurance needs as a business owner
• city business license, "EIN", "fictitious name statement", and "doing business as"

CHAPTER 3: TIPS FOR SUCCESSFULLY SELLING SERVICES -- discusses the basic requirements for successful selling:

• "WIIFT" (what's in it for them?)
• "WIIFM" (what's in it for me?)
• determining if a potential sale is appropriate both for buyer and seller
• offering money-back guarantees
• sample selling
• being generous with freebies and giveaways
• building credibility
• finding a need and filling it
• whether or not the client views you as familiar and non-threatening

CHAPTER 4: ESTABLISHING YOUR VALUE -- provides information about deciding what you are worth as a consultant:

• formulas for determining your daily labor rate
• calculating in overhead and direct expenses
• leaving some room for profit
• other value considerations (reputation, value added, and expense / income fees)
• samples of contracts, commitment and work-for-hire agreements

CHAPTER 5: TECHNIQUES FOR PROMOTING SERVICES -- covers a number of marketing techniques which you might use to promote your business:

• appearing on radio talk shows
• writing books, e-books, booklets, and other information products
• publishing articles and newsletters
• developing audio tapes, CDs, and videos
• selling your notes, worksheets, reports, and reference material
• sending out press releases (along with sample releases)
• internet and web-based materials
• getting involved in organizations and volunteering opportunities

CHAPTER 6: SPEAKING -- leads you through the process of developing public speaking as another source of income and marketing:

• three reasons to speak before an audience
• three ways to make money from speaking
• types of possible audiences
• what to expect when using private seminar and workshop companies
• potential speaking fees
• the procedure for hiring trainers
• pitfalls to watch out for
• list of 85+ contacts with private seminar companies

CHAPTER 7: RUBBER CHICKEN CIRCUIT -- explains how to set up your own speaking engagements at local and civic groups:

• reasons for speaking to these kinds of groups
• how to get experience as a speaker
• showcasing your skills and talents
• back-of-the-room sales
• other potential speaking venues

CHAPTER 8: RUBBER BAND CIRCUIT -- describes how to get booked to teach workshops and classes at an adult education program or local university:

• creating an introduction letter and a reply postcard (plus sample card and letter)
• determining your fees and class costs
• titling your program
• writing the description and a proposal
• creating a meaningful evaluation feedback form (plus a sample form)
• list of 19 contacts with schools that have profitable trainer programs

CHAPTER 9: SELF-SPONSORED SEMINARS -- outlines the practical concerns of planning a public seminar or meeting:

• selecting a meeting location
• negotiating with the hotel or event facility
• arranging the food
• setting up the meeting room
• corporate seminars versus public seminars
• deciding the best time for your type of meeting
• pre-meeting set up

CHAPTER 10: PROFESSIONAL SPEAKING AS A CAREER -- describes the ins and outs of building a business as a professional speaker:

• dealing with speakers bureaus
• how bureaus work with speakers (what they do and what they don't do)
• steps to take to get signed up
• working with an agent
• nine most effective things you can do to attract a good agent
• speaking resources to get your new business off the ground
• potential problems and how to avoid them

CHAPTER 11: PROMOTIONAL MATERIALS -- offers advice for creating eye-catching, informative, memorable printed marketing materials:

• four critical factors to consider with any marketing collateral piece
• creating and using direct mail postcards
• putting together a capability brochure and a resume
• designing a business card
• compiling testimonial letters and article reprints
• putting together demo tapes and CDs
• assembling a press kit
• setting up a promotional website
• having a professional headshot and other photos taken

CHAPTER 12: TRADEMARKS AND COPYRIGHTS -- explains the rules and regulations surrounding intellectual property rights:

• what trademarks are and eight guidelines to follow
• six steps to filing a trademark
• the different types of trademarks
• infringement issues, "deceptively similar" trademarks, and the trademark graveyard
• what a copyright is, how long a copyright lasts and how to secure one
• six rights you have with a copyright
• what copyrights cover and don't cover
• how to file for a copyright
• infringement issues and derivative elements
• copyright notice elements, fair use, and work-made-for-hire