FRANCHISING YOUR BUSINESS

Presented at the 2007 International Concierge And Errand Association conference, this 90-minute workshop guides you through the ins and outs of franchising your service business.

It is available as either an "instant download" audio recording (in MP3 format which can be played on any computer or MP3 player) or as a CD.

You have a great business; you want to expand; and you are considering franchising. Are you ready to expand through franchising, licenses, or joint ventures?

In this session you will learn: Advantages and disadvantages of franchising, When is a business ready to franchise, protecting and licensing trademarks, common structures to consider, practical, financial and business considerations, legal and regulatory issues in franchising.

Mark Kirsch is an attorney in Reston, VA who focuses his practice on domestic and international franchising and distribution matters. He has represented and counseled clients on various corporate, commercial, licensing, franchise, and business development matters across a diverse range of industries. He has also authored several articles on and has spoken at industry seminars concerning, branding, licensing, franchising, and distribution issues.

If you are interested in more ICEA workshops, check out the full listing -- and look for our "complete conference recording" sets (save at least 10% when you buy the full year's set of recordings, where available).