MARKETING THE ONE PERSON BUSINESS

As a "one person business," you must divide your time between getting the business and doing the work. Written by two leading marketing experts, the new expanded 2nd edition of this 128-page book will teach any solo-preneur how to use your limited resources to your best advantage.

Follow this simple step-by-step plan to maximize your profits, increase your presence in the marketplace, and conduct your business more efficiently –- without the need for employees or big budgets. Choose either:

• the printable electronic "e-book" on CD-Rom (in PDF format which can be read by any computer);
• or an instantly-downloadable PDF file.

• Establish "independent contractor status"
• Set your fees and pricing policies
• Develop contracts and client agreements
• Structure your consulting work
• Sell concrete benefits of intangible services
• Promote through speaking, radio, and TV