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It doesn't matter whether you sell jelly beans or computer training -- direct mail post cards are a powerhouse tool for low cost, high profit sales. They are simple and inexpensive to design -- yet many people overlook their impact to increase callback and response rates from prospects.
Presented by one of the country's leading authorities on effectively marketing anything with postcards, this 1-hour DVD will teach you how to design an effective marketing postcard as part of a strategy for generating "warm" leads. You even get a complete list of resources for low cost layout and printing services. You will walk alway knowing how to:
- Design postcards to increase response rates
- Reduce the cost of 4-color printing
- Use the most effective words to catch people's attention
- Sizes, types, and colors of postcards that work best
- Use courtesy reply cards in media kits
- Track your postcard responses
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NM1003 -- $41.45 (free S&H in US)
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