MARKETING WITH POSTCARDS

It doesn't matter whether you sell jelly beans or computer training -- direct mail post cards are a powerhouse tool for low cost, high profit sales. They are simple and inexpensive to design -- yet many people overlook their impact to increase callback and response rates from prospects.

Presented by one of the country's leading authorities on effectively marketing anything with postcards, this 1-hour DVD will teach you how to design an effective marketing postcard as part of a strategy for generating "warm" leads. You even get a complete list of resources for low cost layout and printing services. You will walk alway knowing how to:

• Design postcards to increase response rates
• Reduce the cost of 4-color printing
• Use the most effective words to catch people's attention
• Sizes, types, and colors of postcards that work best
• Use courtesy reply cards in media kits
• Track your postcard responses

• NM1003 -- $41.45 (free S&H in US)
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