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October 2003 - Marketing At The Next Level
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"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
- John Wanamaker
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This Month's Featured Articles
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"6 Steps To Get Slightly Famous"by Steve Van Yoder
You don't have to be on Oprah to have a business that people recognize. Here are six ways to build up your company's visibility, credibility, and client base.
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"Budgeting Your Marketing Dollars"by Kenny Love
Many people spend marketing money erratically -- they don't have a plan, don't know where their "payoff" point is, and can't track the success of their efforts.
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"Guerrilla Marketing"an interview with Jay Conrad Levinson
If you want to move beyond marketing basics, take a few lessons from author Jay Conrad Levinson -- with tips from his "Guerrilla Marketing" series.
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"How To Write A Press Release"by Steve Nash
The cheapest and most effective marketing tool available to you is publicity -- but it generally isn't just going to fall into your lap. You have to know how to ask for it!
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"Identifying The Weakest Link In Your Copy "by Joanne Mason
Is your sales copy missing the mark -- in your brochures, website, or client sales letters? Check out these tips for correcting the weak spots in your writing.
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"Marketing The Real You"by C. J. Hayden
Are you pretending to be something you aren't in your marketing? Attract clients is by allowing your inner self to shine through in all of your marketing efforts.
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"The Advertising Balancing Act "by Karon Thackston
Successful advertising isn't about how eye-catching your ad is -- it's a careful mix of the right copy and the most appropriate placement of your piece.
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"The Secrets Of Word-Of-Mouth Marketing"by Regine Azurin and Yvette Pantilla
You can advertise and send sales letters until you are broke -- but the easier way to attract new clients is to get other people to talk favorably about you.
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"Using Booklets For Tradeshow Giveaways"by Paulette Ensign
Tradeshows can be an effective marketing tool, as long as the customer remembers you after the show. The best way to insure that is with an informational giveaway.
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