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NEW! - Keywords For This Page:   Seniors - Marketing / Publicity

  October 2003 - Marketing At The Next Level

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
- John Wanamaker

This Month's Featured Articles

"6 Steps To Get Slightly Famous"
You don't have to be on Oprah to have a business that people recognize. Here are six ways to build up your company's visibility, credibility, and client base.
"Budgeting Your Marketing Dollars"
Many people spend marketing money erratically -- they don't have a plan, don't know where their "payoff" point is, and can't track the success of their efforts.
"Guerrilla Marketing"
If you want to move beyond marketing basics, take a few lessons from author Jay Conrad Levinson -- with tips from his "Guerrilla Marketing" series.
"How To Write A Press Release"
The cheapest and most effective marketing tool available to you is publicity -- but it generally isn't just going to fall into your lap. You have to know how to ask for it!
"Identifying The Weakest Link In Your Copy "
Is your sales copy missing the mark -- in your brochures, website, or client sales letters? Check out these tips for correcting the weak spots in your writing.
"Marketing The Real You"
Are you pretending to be something you aren't in your marketing? Attract clients is by allowing your inner self to shine through in all of your marketing efforts.
"The Advertising Balancing Act "
Successful advertising isn't about how eye-catching your ad is -- it's a careful mix of the right copy and the most appropriate placement of your piece.
"The Secrets Of Word-Of-Mouth Marketing"
You can advertise and send sales letters until you are broke -- but the easier way to attract new clients is to get other people to talk favorably about you.
"Using Booklets For Tradeshow Giveaways"
Tradeshows can be an effective marketing tool, as long as the customer remembers you after the show. The best way to insure that is with an informational giveaway.

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