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NEW! - Keywords For This Page: Communication - Marketing / Publicity
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October 2007 - Conveying Your Message
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"Communication is depositing a part of yourself in another person."
- Unknown
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This Month's Featured Articles
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"A Business In One Sentence"by Catherine Franz
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business.
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"Are You Asking The Right Questions In Your Copy?"by Karon Thackston
It’s a common approach to writing copy. You begin by asking questions. But have you ever thought about how you phrase your questions for the greatest impact?
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"Choose Your Words Carefully"by Sally Bacchetta
Mark Twain sagely noted that “The difference between the right word and the almost right word is the difference between the lightning and the lightning bug.”
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"Copy Editing In Three And A Half Easy Steps"by Sally Bacchetta
Copy editing is vital for crafting professional communications. But don't worry or stress -- I have simplified it into three and a half easy steps.
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"Give Zing To Your Presentation"by Lillian Bjorseth
Recently, I gave a different kind of talk on presentation skills. Periodically, I stepped out of the speaker role and explained why I said or did what I did.
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"Stand Out In Business The Write Way"by Lydia Ramsey
When was the last time you received a handwritten note from a business associate? If you got one lately, you know exactly who sent it and when -- it stood out in your mind.
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"Ten Must-Knows About Electronic Business Communications"by Eugenia Tripputi
Electronic communication has changed the way we exchange information with each other; but, this shift has also impacted how we build business relationships.
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"Tools Of The Speaking Trade"by Burt Dubin
The 7 most meaningful tools of the speaking trade aren't your wireless mike, overhead slides, or excellent handout materials...they come from inside.
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"Writing Effective Web Copy"by Julia Hyde
Words drive traffic to your site, convey content and marketing messages, and make the difference between a sale and a lost visitor. Here are 10 tips for effective web copy.
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